Early bird discount prices for senior yearbook ads end on Tuesday Oct. 17. Senior ads are a great way to honor an individual senior, a group of senior friends or the seniors on a club, team or school organization. You can even honor the seniors who attended one of the feeder elementary schools in the McCallum district. You don’t have to turn in your ad materials until Feb. 1, but if you want to get the best deal, place your order before midnight on Oct. 17. You can place your order on the website or by mailing or hand delivering the order form to the school. Checks can be made payable to McCallum High School.